Wednesday, February 2, 2011

Why You Should Be Using Trial-Sizes

The customers of Avon Representatives will almost always buy an Avon product if given the trial-size for free. People love free stuff and they especially like the trial-sizes because they see it as a “large gift” and have more of the product to try then with a small sample.

People today are hesitant to spend their hard-earned money on something new, unless they receive a recommendation from a friend, family member or other trusted source. But if Avon Representative offers them a trial-size of a product for free, two things happen; first they are allowed to test the product without any risk, and second a law of reciprocity kicks in, they will feel compelled to buy.

There are many ways to use this cost-effective way of letting Avon customers try an item. Avon Representatives should be on the look out for trial-sizes on sale in the brochures, flyers, and the outlet (you need to be giving your customers a outlet, they will be grateful to get the items for some cheap and will sometimes make a larger order). I also look on eBay for Avon Representatives who having an going out of business sale. However, calculate the cost per each item before bidding.

When giving trial-sizes away try to give them to people who would most likely use the item, your target market. Then tell them they can get the large size from you and try to get contact information. Also remember to give any instructions on how to use the product. And if you can, write down who got what, to follow up later.

I am going to give away some trial sizes of Anew and a coupon in campaign 4. Doing this I hope you boost sales, find new customers through referrals and lower my costs of marketing and customer acquisition.

Ways Avon Representatives Can Use Trial-Sizes

Promote a product

Gift for large order

Give to most loyal customers

Welcome to Avon gifts for first order

Pass out when out about with business card

Gift for when customer gives a referral

Give to customer so they can give them to friend or family to try and then get a referral

For you or customer to try a new product to be able to recommend it to others

Try this idea and let me know if it works for you as it has with me, I would really like to hear.


  1. The cost to purchase the trial size is not always recouped but you are correct about customers appreciating the trial size before they buy the full size, i recently had a customer who purchased the candid collection and was questioning the skin care and i provided her with a trial size of the platinum and was contacted for the full size product. I also often sell the trial sizes at my cost because im not always in the position to afford the trial sizes to give away, this has proven affective for me also because they see a discounted product to try before they buy. Nice blogging and keep up the good information.

  2. The above comment is true. There will be times that it may not be cost effective, but be on the look out for trial sizes on sale and in the outlet. I've got one customer who buys almost everyting she tries and I will always give her new ones to try. Right now she is paying full price for Frizz Shampoo and Condition. And she had to have a bottle of SSS Ultra Even, she even told me to try this lotion.