Here are 45 ways for Avon representatives or small business owners to locally promote their business or website and again many are Free!
1. Advertise in the classified advertising section of your community newspaper.
2. Advertise in the Yellow Pages.
3. Advertise on a grocery buggy.
4. Approach your prospective customers over the phone.
5. Approach your prospective customers in person.
6. Approach your prospective customers through the mail.
7. Be a guest speaker at seminars and present on your area of expertise.
8. Be a guest speaker on radio talk shows.
9. Build and maintain a customer mailing and contact list on database software, do an email campaign.
10. Build your image with well designed letterhead and business cards.
11. Design a brochure that best explains the benefits of your services.
12. Design a mail order campaign.
13. Design a point of purchase display for your product.
14. Design a telemarketing campaign.
15. Design an image building logo for your company.
16. Design and distribute a newsletter or an industry update announcement.
17. Design and distribute company calendars, mugs, pens, note pads, or other advertising specialties displaying your company name and logo.
18. Design and distribute a free "how to do it" hand-out related to your industry (e.g. Beauty tips).
19. Design buttons, decals and bumper stickers or balloons with your company name, logo or slogan.
20. Design T-shirts displaying your company name and logo.
21. Explore cross promotion with a non-competing company selling to your target market.
22. Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus shelters and benches.
23. Explore ways to share your advertising costs using cooperative advertising.
24. Follow up customer purchases with a thank you letter with coupons or send them to past customers who haven't ordered in a while.
25. Follow up customer purchases with Christmas or birthday cards.
26. Have your company profiled in a magazine or newspaper that is read by prospective customers.
27. Hire an advertising agency or public relations firm.
28. Hold a promotional contest.
29. Hold a seminar on your service, product or industry.
30. Include promotional material with your invoices.
31. Look for prospective customers at trade shows related to your industry.
32. Look for prospective customers in associations related to your industry.
33. Look for prospective customers at seminars related to your industry.
34. Look for prospective customers in magazines and newspapers related to your industry.
35. Package your brochure, price lists and letter in a folder for your customers.
36. Place a sidewalk sign outside your store or office.
37. Place flyers on bulletin boards and car windshields.
38. Place promotional notes on your envelopes, mailing labels.
39. Place signs or paint logos on your company vehicle(s).
40. Prepare a corporate video.
41. Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns.
42. Prepare proposals offering solutions to your customers' needs.
43. Provide free samples of your product or service.
44. Provide public tours of your operation.
45. Sponsor a charity event or do a fund raiser.
2. Advertise in the Yellow Pages.
3. Advertise on a grocery buggy.
4. Approach your prospective customers over the phone.
5. Approach your prospective customers in person.
6. Approach your prospective customers through the mail.
7. Be a guest speaker at seminars and present on your area of expertise.
8. Be a guest speaker on radio talk shows.
9. Build and maintain a customer mailing and contact list on database software, do an email campaign.
10. Build your image with well designed letterhead and business cards.
11. Design a brochure that best explains the benefits of your services.
12. Design a mail order campaign.
13. Design a point of purchase display for your product.
14. Design a telemarketing campaign.
15. Design an image building logo for your company.
16. Design and distribute a newsletter or an industry update announcement.
17. Design and distribute company calendars, mugs, pens, note pads, or other advertising specialties displaying your company name and logo.
18. Design and distribute a free "how to do it" hand-out related to your industry (e.g. Beauty tips).
19. Design buttons, decals and bumper stickers or balloons with your company name, logo or slogan.
20. Design T-shirts displaying your company name and logo.
21. Explore cross promotion with a non-competing company selling to your target market.
22. Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus shelters and benches.
23. Explore ways to share your advertising costs using cooperative advertising.
24. Follow up customer purchases with a thank you letter with coupons or send them to past customers who haven't ordered in a while.
25. Follow up customer purchases with Christmas or birthday cards.
26. Have your company profiled in a magazine or newspaper that is read by prospective customers.
27. Hire an advertising agency or public relations firm.
28. Hold a promotional contest.
29. Hold a seminar on your service, product or industry.
30. Include promotional material with your invoices.
31. Look for prospective customers at trade shows related to your industry.
32. Look for prospective customers in associations related to your industry.
33. Look for prospective customers at seminars related to your industry.
34. Look for prospective customers in magazines and newspapers related to your industry.
35. Package your brochure, price lists and letter in a folder for your customers.
36. Place a sidewalk sign outside your store or office.
37. Place flyers on bulletin boards and car windshields.
38. Place promotional notes on your envelopes, mailing labels.
39. Place signs or paint logos on your company vehicle(s).
40. Prepare a corporate video.
41. Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns.
42. Prepare proposals offering solutions to your customers' needs.
43. Provide free samples of your product or service.
44. Provide public tours of your operation.
45. Sponsor a charity event or do a fund raiser.
Email me or comment below if you would like more information on each idea. I am always adding to my list and would love to know how you promote your business. Please comment with your ideas and your success with these.
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Very useful list. Thanks.
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